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YouTube Blocked On Amazon Devices By Google

Google started pulling their popular video service YouTube from Amazon's Fire TV and Echo Show deices.

amazon fire tv

Decision to block YouTube is counter attack for Amazon's refusal to sell Google products which compete with Amazon's devices. That includes Google's Chromecast straming device, an alternative to  Amazon's Fire TV, and an internet connected speaker called as Home, which is trying to catch up to Amazon's Echo device. Amazon's high end echo show has a screen which can display video.

This lack of mutual benefits understanding, Google are no longer supporting YouTube on Echo Show and Fire TV. Google also confirmed this in a statement said on Tuesday.

Google chromecast

Amazon didn't immediately respond to a request for comment.

The battle climax the power that the world's major technology companies are gaining as they have power and influence in important corners of commerce and communications. As the world's largest online retailer, Amazon has a great influence over what people buy, while the results delivered by Google's search engine often help determine what people do on and off the web.

Jan. 1 is the deadline

Google is hoping to pressurize Amazon to sell Google's products by taking away access to the world's most popular video service. Unless an agreement is reached, YouTube will stop working on Fire TV on January 1. YouTube was supposed to completley disappear from the Echo Show Tuesday, although Amazon has previously found ways to make unauthorized versions of YouTube available on that devices.

The dispute between Amazon and Google mirrors the face-offs that occasionally crop up between pay-TV providers and TV networks when it comes time to re-negotiate their deals.

But in this case, the two tech giants aren't fighting over licensing fees. Instead, they are jockeying to position their gadgets and, by extension, their digital services into homes as internet-connected appliances and devices become more deeply established in people's lives.

The disagreement between Google and Amazon has been going on several years as they have ratcheted up the competition with each other. One of the first signs that the companies were at odds came when Amazon redesigned Google's Android mobile software for its Kindle tablets. Two years ago, Amazon removed Chromecast from its store, even though that device had previously been its top selling electronics gadget.

The latest dispute between Google and Amazon was mocked by a trade association of high speed internet providers. The group, USTelecom, has been trying to persuade skeptics that internet providers will preserve equal access to all digital services, even if the Federal Communications Commission adopts a proposal to repel current "net neutrality" regulations .

Internet providers are committed to "protections like no content blocking or throttling," said USTelecom CEO Jonathan Spalter. "Seems like some of the biggest internet companies can't say the same. Ironic, isn't it?"

Besides holdback with Chromecast and the Home speaker from its store, Amazon has also caused annoyance to  Google by declining to sell an internet connected thermostat made by Nest, which is owned by Google parent Alphabet Inc. Amazon also doesn't allow its Prime video streaming service on Chromecast, an exclusion that Google wants to change.

Amazon also doesn't sell Apple's video streaming player. But that could change if Amazon's video streaming service starts working on Apple TV, something Apple has said would happen by the end of this year. But that announcement was made in June and Prime video still isn't available on Apple TV.

google home

If Amazon and Google have their way, soon every speaker will have a smart assistant too.

Roku's market leading streaming players are sold through Amazon. In the U.S., Roku's players feature channels for watching both Prime video and YouTube.
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